News for 'Brand Technology Communicator'

Meals or mobiles, he sees an opportunity others don't

Meals or mobiles, he sees an opportunity others don't

Rediff.com31 Aug 2016

'In two years there will be consolidation. Look at the Indian brands now. Only three of us are surviving, many others have died. What will differentiate us are two things -- timing of our launches in the market and the communication to the consumer," Narendra Bansal, CMD of Intex, tells Arnab Dutta.

Nobel, Dylan and the twilight of authority

Nobel, Dylan and the twilight of authority

Rediff.com2 Nov 2016

The Nobel follows a line of mighty brands that have bent low to kiss the feet of the popular, says Itu Chaudhuri.

MCX-SX to be rechristened Metropolitan Stock Exchange

MCX-SX to be rechristened Metropolitan Stock Exchange

Rediff.com23 Sep 2014

MCX Stock Exchange on Tuesday said it has received approval from capital markets regulator.

How to work from home: 6 useful TIPS from CEOs

How to work from home: 6 useful TIPS from CEOs

Rediff.com20 Mar 2020

"The most important and effective way to focus on work and be productive at home is to treat it like your everyday routine." "Freshen up and dress and sit for work.

Why Whirlpool decided to change

Why Whirlpool decided to change

Rediff.com3 Apr 2017

The consumer durables player has modified its decades-old logo as it hopes to hold fresh appeal beyond 'mums' to include millennials, says Ritwik Sharma.

The secret to being memorable!

The secret to being memorable!

Rediff.com22 Jun 2017

Engage, don't entice, advises advertising guru Sandeep Goyal.

Reliance launches fixed line phone

Reliance launches fixed line phone

Rediff.com26 Aug 2003

After the success of its wireless-in-local loop (mobile) service, Reliance Infocomm on Tuesday launched another innovative communication product -- fixed phones sans any wire connection.

Cars, phones that impressed consumers with their amazing features

Cars, phones that impressed consumers with their amazing features

Rediff.com20 Oct 2015

Like last year, this year too smartphones dominated the most successful launches taking the top three slots, with two auto brands completing the top 5 line-up.

Entire country needs to be trained in combating disasters: NDRF

Entire country needs to be trained in combating disasters: NDRF

Rediff.com17 Apr 2016

The national calamity response force, NDRF feels it is time that citizens are "trained" in combating both man-made and natural catastrophes.

70% students use smartphones, more user base in small cities

70% students use smartphones, more user base in small cities

Rediff.com17 Jun 2013

Nearly six out of 10 post-millennial respondents own a smart phone, but what is remarkable is that the difference in ownership patterns between metros (58.50 per cent) and mini metros (59.36 per cent) is not much with the smaller cities scoring over the larger ones, TCS said in a statement.

Are companies ready for the mobile tsunami?

Are companies ready for the mobile tsunami?

Rediff.com15 Sep 2017

How can brands reach consumers who travel on multiple roads of discovery? This will be the challenge of the future, says brand guru Ambi Parameswaran.

Future Group is going hi-tech to grab market

Future Group is going hi-tech to grab market

Rediff.com23 Jul 2018

Under its door-step delivery model, consumers can shop at any of the three Future Group-owned convenience formats - Easyday, Nilgiris and Heritage - both online or offline.

With 'apni hi gadi samjho,' Uber aims to break outsider tag

With 'apni hi gadi samjho,' Uber aims to break outsider tag

Rediff.com21 Aug 2017

With a new campaign that talks about togetherness, Uber challenges Ola's homegrown narrative.

10 things Indian men should know about SEX

10 things Indian men should know about SEX

Rediff.com26 Dec 2019

Sex must be enjoyed equally by both you and your partner and consent is pivotal before getting into the act, says Gaurav Gupta.

'PM Modi's Silicon Valley visit will inspire GenNext to dream big'

'PM Modi's Silicon Valley visit will inspire GenNext to dream big'

Rediff.com28 Sep 2015

Ankit Fadia talks to Prasanna Zore about his roles and responsibilities as a brand ambassador of Prime Minister Narendra Modi's 'Digital India' programme

10 Crucial Skills to get Your Dream Job

10 Crucial Skills to get Your Dream Job

Rediff.com3 May 2021

Candidates need to be agile to understand the situation, be receptive to unlearn and learn and adapt accordingly, advises Sanjeev Verma, vice president-HR, STT GDC India.

Samsung's virtual assistant Bixby gets smarter

Samsung's virtual assistant Bixby gets smarter

Rediff.com30 Oct 2017

Can Bixby 2.0 take on Siri and Alexa?

AN-32's Pakyong flight will help army

AN-32's Pakyong flight will help army

Rediff.com2 Feb 2019

With Pakyong now usable by AN-32s, the Indian Army can quickly move soldiers, weapons and supplies to this highly sensitive sector, which includes flashpoints like Doklam, Nathu La and the Siliguri Corridor.

Micromax launches a new phone for just Rs 699!

Micromax launches a new phone for just Rs 699!

Rediff.com6 Feb 2015

Joy X-1800 has a 1.76 inch screen, 750 mAh battery, 0.08MP camera.

New smartphone that can send scents!

New smartphone that can send scents!

Rediff.com12 Feb 2014

The scents can be sent via email, tweet, or text, researchers said.

How Infosys can recover lost ground

How Infosys can recover lost ground

Rediff.com31 Aug 2017

Infosys needs to be more innovative and disruptive with its product and services, keeping its focus on growth.

India can become the entrepreneurial engine for the planet: Nadella

India can become the entrepreneurial engine for the planet: Nadella

Rediff.com30 May 2016

This is Satya Nadella's third visit to India since he took over as Microsoft CEO in February 2014.

'Posting videos on TikTok was my bread and butter'

'Posting videos on TikTok was my bread and butter'

Rediff.com1 Jul 2020

'But I understand the need for this government move.' 'I completely support Mr Modi.'

40 years ago and now: A fascinating journey for Havells

40 years ago and now: A fascinating journey for Havells

Rediff.com16 Mar 2015

What has paid in the long run is the continuous investment in technology.

'Terrorists are today being tracked and neutralised'

'Terrorists are today being tracked and neutralised'

Rediff.com26 Feb 2020

'As far as Kashmir is concerned, a 'solution' was very much in play, and had brought endemic violence across the Jammu and Kashmir regions very much under control before the disruptive adventurism of the present regime resulted in a limited and localised escalation.'

UK firm New Call Telecom to invest $100 mn in India

UK firm New Call Telecom to invest $100 mn in India

Rediff.com20 Aug 2014

The company declined to disclose the names of the firms it was acquiring as the regulatory clearances and some negotiations are still in process.

The race to adopt artificial intelligence

The race to adopt artificial intelligence

Rediff.com4 Jul 2017

Engineering product firms were among the first to embrace AI and machine learning. And the early adopters are reaping gains.

'FINDIT' launched to enhance e-commerce experience in Malaysia

'FINDIT' launched to enhance e-commerce experience in Malaysia

Rediff.com25 Mar 2014

FINDIT will provide access to information on 175,000 business listings.

Smart Home Lighting: A Starter's Guide

Smart Home Lighting: A Starter's Guide

Rediff.com17 Mar 2020

Smart lighting is about to revolutionise the way we think of the humble bulb.

The history behind India's iconic circular Parliament

The history behind India's iconic circular Parliament

Rediff.com10 Dec 2020

The existing building is a British-era building, designed by Edwin Lutyens and Herbert Baker who were responsible for planning and construction of New Delhi.

How India Inc plans to tap robust rural market

How India Inc plans to tap robust rural market

Rediff.com30 Nov 2020

While companies have not launched too many products in rural areas of late, easy financing has helped push up demand.

Paytm to hire 500 techies for marketplace consolidation

Paytm to hire 500 techies for marketplace consolidation

Rediff.com8 Apr 2019

Amid news that the company was planning to scale down its online marketplace business and eventually exit it, Paytm Mall is targeting Rs 10,000 crore in business over the next 12 months, says Karan Choudhury.

Indian advertising agencies are changing

Indian advertising agencies are changing

Rediff.com11 Feb 2019

'The list of things to be done or added or removed will keep growing and it will be a while before the emerging models settle down into lasting structures,' predicts Umesh Shrikhande, CEO, Taproot Dentsu.

What ails Modi regime's defence purchases policy

What ails Modi regime's defence purchases policy

Rediff.com9 Jan 2019

Its 'failure not just affects the military's effectiveness but could also be politically vulnerable for the BJP,' observes Ajai Shukla.

Hero begins African safari; starts operations in Kenya

Hero begins African safari; starts operations in Kenya

Rediff.com5 Jul 2013

The company's operations are slated to commence in Burkina Faso and Ivory Coast next week.

Celebrity endorsement becomes a risky business

Celebrity endorsement becomes a risky business

Rediff.com9 Jun 2016

The call to make brand ambassadors accountable has rattled filmstars and sports stars.

How Dr Reddy's is rebranding itself

How Dr Reddy's is rebranding itself

Rediff.com6 Aug 2015

A new logo, colour and tagline were unveiled last month.

There are 4,450 edtech companies in India!

There are 4,450 edtech companies in India!

Rediff.com17 Sep 2020

The mind block against online education is crumbling and the demand may be led not just by parents but also teachers.

It's time to check in to India!

It's time to check in to India!

Rediff.com2 May 2017

India needs 1.4 million hotel beds a night but has only 2.4 lakh, points out Rahul Pandit, MD and CEO of Ginger Hotels.

Building a 'Uber'culture

Building a 'Uber'culture

Rediff.com22 Jun 2017

The cab-hailing firm needs to jettison its baggage of dysfunctional corporate and gender insensitivity, finds out Ritwik Sharma.